Focca Green Café

Focca Green Cafe

About the Client

Focca Green Café is a healthy restaurant located in Bali, serving a variety of nutritious food and beverage options without compromising on taste. With the concept of “Healthy Can Be Tasty,” Focca targets health-conscious segments—from sports enthusiasts, pregnant and breastfeeding mothers, to urbanites who are mindful of their daily intake.

Challenges

Despite its strong concept and high-quality menu, Focca faces challenges in reaching a wider target audience and increasing conversions from digital channels. Online orders remain low, restaurant visits are fluctuating, and brand awareness on social media is not yet optimal.

What We Do?

Sentris Communication was entrusted to strengthen Focca’s digital presence through a Meta Ads campaign (Facebook & Instagram Ads) specifically designed to increase online orders, brand value, and the number of direct visits to the restaurant.

Project List

Our Process

We developed an advertising strategy targeting three main segments:

  • Sports enthusiasts and healthy lifestyle advocates
  • Pregnant women, nursing mothers, and young families
  • Foodies seeking healthy food alternatives without compromising on taste

The campaign was organized into two phases:

  • Awareness Campaign with educational visuals and copywriting about healthy lifestyles
  • Conversion Campaign directed straight to the online ordering platform

Visual content and ad text are formulated to highlight the deliciousness, quality of ingredients, and the restaurant’s comfortable and modern vibe.

We conduct regular evaluations of campaign performance and continuously optimize targets, placement, and creative direction for maximum results.

The Results

Focca successfully increased the number of orders through third-party applications such as GoFood & GrabFood.

The ads successfully brought more new and repeat customers to the café location.

Focca is now recognized as one of Bali’s top healthy cafés with a strong social media presence.

With targeted advertising strategies, Focca has experienced consistent revenue growth.

Trusted by the Client

Focca Green Cafe